Apple Partners with the Sirius Cybernetics Corporation

16 Oct

Apple, on Tuesday, announced it had licensed technology from an obscure robotics company, the Sirius Cybernetics Corporation, for the new iPhone 4S.

The Sirius Cybernetics Corporation is the patent holder for its “Genuine People Personalities” technology, which allows device makers to infuse their devices with the characteristics of real people, enhancing their usability.

Prior to this announcement, the Sirius Cybernetics Corporation has had limited success in bringing their technology to market. As long ago as the 1979, they launched a product known as “Marvin the Paranoid Android”. Although the brochure¬†attained something of a cult following, and a working prototype of Marvin was shown in a later promotional video, sales were disappointing.

Reasons for the poor sales of Marvin the Paranoid Android have been subject to speculation. It may have been distribution problems. The corporate headquarters of the Sirius Cybernetics Corporation is located away from the main distribution centres for tech products – perhaps too far for even this internet age to bridge. Others have speculated that the launch of Marvin the Paranoid Android was delayed by trademark conflicts with Google’s mobile operating system. In any case, this author has never seen a Marvin the Paranoid Android on sale at a retail outlet.

Whatever the reason, it’s good to see the Sirius Cybernetics Corporation getting their technology, at last, into a consumer product. With Apple’s track record of marketing and sales success, this is a win for the SCC. And, with Genuine People Personalities certain to endear the iPhone 4S to its owners, it’s a win for Apple as well.

Playing on the name of their new technology partner, Apple calls this new feature Siri. Siri, like other Sirius Cybernetics Corporation products, is able to respond to user queries spoken in natural language, peppering her answers with playful banter consistent with the factory-installed personality module. You can see Siri in action in the video below. Share and Enjoy!


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  1. Dannie

    October 16, 2011 at 12:39 pm

    Thanks for this article Mike. Siri is very interesting. Will have to see how she performs once she gets her passport and gets better integrated into our Australian society…

  2. Mike H

    October 17, 2011 at 1:41 pm

    Looks like she’s having some visa problems.